Otterbox yes-mas party

Known for protecting what matters most to us for over 25 years, OtterBox empowers people to say yes to life’s best moments, especially during the holidays. The Yes-Mas Holiday Party concept extended OtterBox’s “Made for Yes” brand into a festive omnichannel campaign designed to celebrate the season of yes. Running for 10 weeks during the 2025 holiday season, the campaign spanned across ecommerce, paid media, organic social, and retail touchpoints at a global scale. My role included developing the campaign concept and art direction, leading photo and video production, and directing design execution.

Vision

During this period, OtterBox released a holiday collection in collaboration with artist Vicky Yorke, with four dessert themed cases serving as the primary heroes and directly inspiring the campaign’s art direction. Rooted in dinner party and nostalgia trends, we built a decadent dessert table concept that invited audiences to say yes to all the treats. In addition to the table scenes, we captured focused moments with product styled on rich velvet backdrops or nestled among gifts.

Creative strategy

With the campaign stretching across ten weeks and key promotional moments including Thanksgiving, Black Friday, Cyber Monday, and New Year’s, I built a creative strategy that evolved over time while remaining visually cohesive. The concept mirrored the arc of a holiday party. Early assets felt freshly set up with full dessert displays and tall candles just lit. As the season progressed, the party felt in motion with cakes sliced, cocktails half finished, and details slightly undone. By the time it reached last call, set was a lived tablescape with crumbs, empty glasses, and phones stuck in cake. This progression allowed us to refresh creative in a way that felt intentional, sustained performance, and reinforced the spirt of saying yes all season long.

Life of the party

The Yes-Mas Holiday Party campaign translated seamlessy across all channels. The visuals remained cohesive while optimized for platform performance. The integrated approach and ongoing creative refresh drove a 17-28% YOY increase in demand across all marketing channels, demonstrating the impact of a strong concept executed with strategic consistency.

artist approval

When leading an artist collaboration campaign, it is important to honor the integrity of their work and ensure creative execution feels true to their vision as well as the OtterBox brand. Vicky Yorke’s designs were playful, expressive, and full of personality, which made them an inspiring foundation to build from. Seeing her share the campaign on Instagram and say she was “totally in love with the photography and styling” felt incredibly validating and reaffirmed that we had brought her artwork to life in a way that felt authentic and celebratory.

my role
Concept development, Art Direction, & Styling

producer
Front Porch Productions

photo
Lauren Jones

prop & set stylist
Jessica Jeanne