Otterbox yes-mas party

OtterBox's "Made for Yes" brand is built around saying yes to life's best moments. For the 2025 holiday season, that brief became something more specific: say yes to the treat. Drawing from OtterBox trend research rooted in nostalgia and the cultural craving for small moments of joy, I developed the Yes-Mas Holiday Party concept, a 10-week omnichannel campaign spanning ecommerce, paid media, organic social, and retail touchpoints globally. This was an end-to-end creative lead role, from concept and strategy through production, post, and design execution across internal teams and external partners.

Vision

The strategic foundation came from two converging trends: the resurgence of intimate dinner party culture and a consumer appetite for nostalgic indulgence. OtterBox's holiday collection, a collaboration with artist Vicky Yorke featuring four dessert-themed cases, gave the campaign its visual anchor and the concept its name. We built the world around a decadent dessert party, rich velvet backdrops, antique candle stands, layered tablescapes, and indulgent sweets, where the phone case wasn't just a product but a natural guest at the table. The styling leaned deliberately nostalgic: deep jewel tones, heirloom serving pieces, and warm candlelight that felt like a memory you wanted to return to.

Creative strategy

A 10-week campaign spanning Black Friday, Cyber Monday, and into the New Year is inherently at risk of creative fatigue. To counter that, I built a time-arc strategy that evolved the visual world while staying cohesive to the overall concept. The campaign mirrored the natural arc of a party. Early assets showed a freshly set table, full cakes, tall candles just lit, and everything in its place. As the season progressed through key promotional moments, the party came alive. Cakes were sliced, champagne was flowing, and the tablescape grew beautifully undone. By last call, the scene was gloriously lived in: crumbs, empty glasses, and phones stuck in cake. This progression gave us permission to refresh creative at every stage in a way that felt intentional rather than arbitrary, sustaining performance and reinforcing the spirit of saying yes all season long.

Funnel system

Alongside the time arc, I built a funnel-stage creative system to ensure every asset had a clear purpose. Awareness assets led with wide tablescapes, the full party world at a glance. Consideration assets moved closer, balancing scene and product in the same frame to build desire. For conversion, we shifted to a separate setting entirely, clean couch and ottoman scenes that brought the chaos to calm and put product front and center. This system gave the internal design team and external production agency a consistent creative framework to work from across every deliverable and every channel.

Life of the party

The Yes-Mas Holiday Party translated seamlessly across every channel, with visuals staying cohesive while optimized for platform and placement. The integrated approach and ongoing creative refresh drove a 17-28% YOY increase in demand across all marketing channels. It was proof that a strong concept, built with strategic consistency and room to evolve, can sustain performance across a long and competitive season.

artist approval

Collaborating with an artist means holding two creative visions at once. Vicky Yorke's designs were playful, expressive, and full of personality, and it was my responsibility to ensure the campaign honored the integrity of her work while feeling unmistakably OtterBox. When she shared the campaign on Instagram and said she was totally in love with the photography and styling, it was the clearest possible signal that the balance had landed. OtterBox called it their best photoshoot yet.

Ultimately, I served as end-to-end creative lead across concept, strategy, production, and execution. Directed photo production and post, developed the campaign creative strategy and funnel system, and oversaw design execution across internal teams and external agency partners.

my role
Creative Lead, Concept Development, Art Direction

producer
Front Porch Productions

photo
Lauren Jones

prop & set stylist
Jessica Jeanne