altra x alexi pappas
Altra Running partnered with Elite Athlete and poet Alexi Pappas to design a special edition Outroad 2. Bold red with glitter laces and candy beads woven in, the colorway was pure Alexi: expressive, joyful, and unapologetically herself. The launch campaign celebrated the collaboration and the creative process behind it, reflecting Alexi as the bravey trailblazer she is.
the talent has arrived
Alexi Pappas is an Olympian, a marathon guide, a poet, and above all a bravey. Her exclusive Outroad 2 colorway was designed to inspire her community and unite Altra runners around self-expression. For the studio shoot, the brief was simple: let Alexi be Alexi. Styling leaned into everything she's known for, tutus, glitter, and maximalist energy. A shoelace choker tied her look back to the shoe itself, and a candy bead anklet nodded to the lace detailing on the colorway. Every styling choice had a reason.
run like a bravey
~
sleep like a baby
~
dream like a crazy
~
replace can't with maybe
~
run like a bravey ~ sleep like a baby ~ dream like a crazy ~ replace can't with maybe ~
on location
The location shoot shifted focus to the shoe's versatility, capturing the Outroad 2 moving fluidly from road to trail, which is exactly how Alexi runs. The energy stayed true to the studio, expressive and in motion, with the same candy bead detail carrying through to keep the visual language consistent across both settings.
spread the word
The PR kit was designed as a complete Alexi experience. The bag had to be sequin, a nod to her love of glitter. Inside: a postcard documenting her design decisions, an excerpt from one of her poems, candy bead bracelets, and the shoes themselves. Every element was chosen to feel personal rather than promotional.
it’s showtime, bravey
Because this colorway launched a month after the Outroad 2's initial release, the campaign didn't need to sell the shoe. It needed to sell the story behind it. The creative direction leaned into Alexi's artistic process, bringing in polaroids, material swatches, and shoe design sketches to build a clean collage aesthetic that carried consistently across every touchpoint from email to digital. The result felt less like a product launch and more like an invitation into her world.
my role
Collaborated on campaign concept and styling direction. Executed all design deliverables across campaign touchpoints.
photo & video
Daghan Perker
art direction
Alyssa Bruno
copy & content
Madison Walsh